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Visualizing Conversation Networks

by Jennifer on November 20, 2007 · 0 comments

The Chronicle of Higher Education has posted a few examples of social networks, visualized. One is from University of Michigan (yay!) and another is from Nielsen Buzz Metrics. They sure make pretty patterns, but as a marketer, I still can’t figure out what to do with them. Obviously, influence and linking behaviors are important to track (as Scout Labs does), but for me, a list of the most linked-to, or most influential blogs is much more useful. I’d love to have a map of a single post/story/meme and how it spreads over time, but the time-lapse element is the crucial one, there — something that these examples don’t seem to have. But I welcome your thoughts. Besides trying to look impressive, what do these fancy, all encompassing maps of linking behavior in the blogosphere help you do? Take a look Here.

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