I was at Organic today and was very impressed by the team and the work they are doing to help brands think outside the traditional marketing boxes. They are encouraging companies to work to earn their brands and to do so across as many channels as possible. At Organic, insight always starts with listening to customers, so they were very excited to get their hands on Scout Labs, which can help them systematically tune in to the voice of the customer out across the Internet for all their clients.
UPDATE: Organic is now using Scout Labs to deliver on its promise of listening, empathy and insight. In doing so, has discovered a whole new revenue stream. Their social media monitoring offering is a growing part of their revenue mix and allows them to add value for clients on an ongoing and strategic level.
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