I’m happy to announce that Scout Labs is open for business today at www.scoutlabs.com.
Our deepest thanks go to our several hundred very savvy beta companies who have been both brutally honest and wonderfully encouraging. We stayed in beta longer than most because we believed that if our product could earn their business, we’d be poised for success. We are proud that many are now clients, so it’s time to launch.
Scout Labs is a web-based app that finds signals in the noise of social media so that companies can build better products and stronger relationships with customers. Everyone seems to be talking about social media analysis these days I’d like to just cut to the chase and tell you what makes us different:
- Scout Labs is true software to support your own listening efforts. Analyses are automated and real time. We employ no analysts to generate PowerPoint reports. We want to teach you and your extended team to listen — not listen for you.
- We know that brands are innovated and protected in “packs”, so Scout Labs is for teams. All plans are for unlimited users. And we offer many ways to interact with the data, to add insights, to collaborate with each other, and to engage with customers.
- We are committed to delivering qualitative insight as well as quantitative metrics. You can use our app to track when buzz goes up and down. But we also want you to understand what the buzz is about. What are customers ranting about? What are they raving about? We use NLP (natural language processing) and other text mining techniques to deliver insight into what customers are saying. Today that means features like automated sentiment detection, conversation digests and the identification of emerging conversations. Tomorrow, that means so much more. But it is our goal and the direction we will continue to push.
- Thanks to our strong focus on automation and collaboration (and infrastructure that is ready to scale), we offer this advanced suite of analysis tools, including real-time sentiment detection, at a very low price point. All companies need to be listening to and analyzing social media. Now they can afford to.
We think our product speaks for itself, which is why we are offering a 30-day free trial with all plans. Give us a try. Reach out if you need help. Tell us what you think and what you want to see next.
Thank you (and woohoo!) from the entire Scout Labs Team.
Photo source: Mathieu Thouvenin
Wow… how cool is this?! I’ll definitely spend time today “working” and looking at the site.
Good work!