The iPad has made quite a splash, another announcement from Apple creating buzz and curiosity from gurus and Apple fans alike. Here at Scout Labs, we love this kind of stuff. We scouted over 25,000 blog posts with the word “iPad,” just on 1/27/10 alone. That’s about .7% of the entire blogosphere, trumping the State of the Union in both volume and share of voice. While there were undoubtedly mixed reviews, the overall sentiment analysis goes to positive with about 1000 posts trending positive and about 320 trending negative. It will be interesting to watch these numbers as people keep talking about it and the iPad is actually released.
A few graphs from my Scout Labs workspace:
The whole world is talking about it - so we thought we’d dig into the conversation a bit. The conversations are across the board - the iPad name, functionality, accessories and competition. Pretty interesting to see how these topics compare to each other.
Functionality wins for Share of Voice with the main themes being developers, apps, connectivity and the overall “reader” feature. It didn’t take long for accessories to get into the mix - Griffin, Apple, Belkin, and messenger bag designer Tom Bihn all announcing iPad must have’s. While the name iPad is a only 3% of the initial share of voice, its being called everything from questionable to terrible to baneful. Ouch. A few other quotes we found:
The competition is getting some buzz - about 13% of the iPad conversation. Amazon, HP, Dell, Barnes and Noble and Acer all have products on the tablet and reader market or will be entering soon. There’s no question that Apple has expanded the tablet market and they have the added advantage of buzz. Everyone’s talking about it and no one has spent a dime yet.
The pundits, gurus and late night talk show hosts might have a field day with the iPad name but something tells me that Apple doesn’t mind one bit and will be the one laughing all the way to the bank, even if their stock price is a little bit down today.
@erinkoro / erin at scoutlabs dot com
Hah, Apple keeps struggling to achieve the first position. Interesting.