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Who should buy a Standard Plan? Who should buy Professional?

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As many of you know Scout Labs recently introduced some new product tiers, both in number of concurrent searches and data/functionality. A detailed plan comparison can be found here, but since many of you are asking for guidance on which plan type should select, let me offer a perspective on what functional needs each plan type is best suited to meet.

You should buy a Standard plan if:

  • You are part of a small team of 5 members or less that is unlikely to expand in the near term
  • You rely primarily on digital dashboards and in-application/ email alert delivery of information
  • You can use saved items and screenshots to prepare reports
  • You are concerned primarily with the very recent past- last 3 months or less- and do not need more longitudinal tracking
  • You either use other tools for workflow and assignments, or are in the listening/ insight gathering mode rather than a response function

You should buy a Professional plan if:

  • You are part of a team of 5 or more members, or if driving organizational awareness and adoption of social media across functions and groups is of paramount importance
  • You need for data export in .htm or .csv to prepare custom reports or unique visualizations
  • You desire longer timeframes of data to baseline against, or are tracking phenomena that exceed a 3 month timeframe
  • You need a response platform that spans all mention types- video, Twitter, blogs, etc.

A couple of notes about both plan types:

  • In both plans saved items are saved indefinitely- by virtue of having saved something, it remains available even if the mention is outside the 3M or 6M timeframes  
  • Automated sentiment and Quotes come with all plan types
  • Co branding and customization come with all plan types

With Scout Labs’ recent pricing changes, we wanted to keep as many options available in the sub $500/month category as possible for the budget conscious, while making sure that the additional data and functionality are available for the enterprise.  

Posted on Monday, March 1th 2010 at 16:01 .

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