Altimeter Group has just released their research on Social CRM, “The 18 Use Cases of Social CRM, The New Rules of Relationship Management”
As Jeremiah Owyang explains, “This architecture lays out all the possibilities (18 use cases) defines the problem and goal for each, and suggests some vendors who to watch. It’s also pragmatic, as it lays out a process on how to get started, baseline needs (listening) and what to do next.”
With 18 use cases that show business how to put customers first, this is exactly the kind of research we love to see. Check out the full report below.
Social CRM: The New Rules of Relationship Management
View more documents from Jeremiah Owyang.
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