Product
Scout Labs is a powerful web-based application that tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships. Take the tour or demo Scout Labs to see all the features in action.
Persistent Searches- You know what you and your team need to be monitoring closely. Set up a search and it is immediately available for your whole team to review and optimize.
Rants and Raves- See what people are loving or hating about your product or your brand. Let them help you make more customer-centric decisions about your business and products. It's like a real-time focus group of millions.
Buzz Tracking- See at glance which searches are up or down. The Scout Labs dashboard offers real-time metrics for buzz volume, customer sentiment, and competitive share of voice across the web.
Email Alerts- Get insight summaries pushed to you via email. Like Google Alerts on steroids, you can see top conversations, new words, positive and negative posts, recent Tweets and more — on a daily, weekly and monthly schedule.
Team Collaboration- Insight needs to be actionable. That's why everything you find in the Scout Labs application can be acted upon. Forward items to make sure they get responded to, bookmark them for later, initiate discussions around new product ideas, download graph data or copy graphs.
Conversation Digest- You don't need to read all 4,000 new posts of the week to get a sense of what's going on. We summarize the most buzz-worthy stories for you and call out what's hot and what's new so that you can tune in early.
Wide Coverage of CGM- Wherever people are sharing thoughts and perspectives through CGM (consumer generated media), Scout Labs is there. Blogs (in english-only), forums, social networks, image-sharing sites, video-sharing sites, Twitter -- with more volume and data types coming online every day.
Automated Sentiment- We use natural language processing techniques to assess the sentiment and tone of your searches in each post, on the fly, as it hits our system. If we get it wrong, you can override it for your team (this becomes labeled data that our systems learn from over time). We can also provide historical sentiment data to you in less than a day (sometimes in minutes). For all the sentiment geeks out there: no user training sets necessary.
Kill Posts, Add Sources- From day one of our development, savvy agencies and customer community managers have wanted to be able to see and interact with the data in our system. Missing a source? Add it. Don't like a result and don't want to see it any more? Kill it. Additional controls will be added on an ongoing basis.
Real-Time Content- With Scout Labs, you can create a search, hit go, and seconds later get a dashboard fully populated with insight and intelligence on same-day english content. Our proprietary search-based architecture means no stale data or long delays while the system is locked up "getting" or "processing" data.
Unlimited Users- Invite everyone on your extended team to tune into the rants, raves and wishes of customers and great things will happen. No limit on the number of users per workspace.
Designed for Agencies- Agencies of all sizes can use Scout Labs to power their social media monitoring offerings. Add your logo, curate the data for your clients, and add your insights. The Scout Labs application is your collaborative client dashboard to share the voice of the customer in real-time along with your own insights and recommendations.
Take the Tour
Workspace Home Page
Your team's social media dashboard — what customers are saying and what your team is (or should be) doing about it.
1. Monitor all the topics you care about, such as competitors, marketing campaigns and related key issues.2. Customize the workspace for your team and/or your clients by adding a name and a logo.
3. Get training and support from a live human via email or phone.
Searches
Powerful, ongoing monitoring agents. Simple to set up.
1. Set up searches for companies, brands, people, products, ideas. Set it up once. We do the rest.2. Refine searches with precision and ease.
3. Hit SAVE and a dashboard full of analysis is populated instantly.
Search Overview
Get the most important metrics and recent content in a single page.
Social Media Analysis
Know what's most important to pay attention to.
1. Sort your results by importance or date.2. Remove any posts you don't want to read or count.
3. See a digest of the top conversations through frequent words.
4. The words in orange are new memes emerging. Click to filter and take a closer look.
Blogs, News, Twitter, Images, Forums, Videos and More
Know what people are saying about you across all social media.
1. Monitor important Tweets, news, blogs, forums, photos and videos all in one place.Comprehensive Email Alerts
Forget Google alerts. New positive posts, new negative posts, emerging conversations, recent tweets in your inbox.
1. Find out whether buzz is up or down, get top stories, top positive and negative mentions, recent Tweets, emerging memes and recent comments.
2. Set up alerts to arrive daily, weekly or monthly — you decide. If there isn't any new content, you won't get spammed with an empty alert.
Sentiment Analysis
Know what people are loving and hating, in real-time.
1. Filter by negative or positive to read rants and raves.2. See how sentiment has been trending.
Change Sentiment
1. Our sentiment engine assesses the tone of the post.2. But if we get it wrong, change it! Your team reaps the benefit immediately (and our algorithms do too).
Assignments
Assign any item to a coworker to read or respond to.
Track your team assignments and see how well you're responding to social media
Saved Items
Team bookmarking is built into the Scout Labs application so that the great find by one person builds knowledge for all.
Buzz Volume
1. Compare buzz for you and the competition.2. Download the data. Or grab a screenshot of the graph.
Quotes
The QUOTES feature pulls from social media customer opinions and emotions being expressed about any topic.
1. Real time qualitative insights that aim to answer the question "What do our customers love, hate, want, think and feel about us right now?" 2. Quotes are categorized into loves, hates, wishes, comparisons, recommendations, issues and caveats.
Live Demo
Learn more about Scout Labs and see it live in action during one of our webinars from 11:00 - 11:30 am PST Tuesdays and Thursdays.
Have your burning questions answered and see sample workspaces. You'll learn how easy, intuitive and collaborative Scout Labs is for organizations of all sizes.
Signing up is simple. Just follow the link HERE to register for the Scout Labs Live Demo. What are you waiting for?
For March Scout Labs has four new webinars to offer. Space is extremely limited so sign up now!
Search Creation Fundamentals Webinar
Mondays 3/8, 3/15, 3/22, 3/29
1:00 - 2:00 pm PST
Creating the proper searches is the cornerstone of social media listening. Search is more than just inputing your company name. In this webinar you'll learn how to set up your workspace to search for industry trends, competitors, campaigns and uncover the desires, wishes and likes of your customers.
Metrics and Reporting Fundamentals Webinar
Tuesdays 3/9, 3/16, 3/23, 3/30
1:00 - 2:00 pm PST
Uncover quick and easy tips for how to get the most out of Scout Labs reporting features. Learn how to create customized graphs, export data and set up weekly email alerts.
Assignments and Saved Items Webinar
Wednesdays 3/3, 3/10, 3/17, 3/24
1:00 - 2:00 pm PST
Two of the most exciting new features in Scout Labs, Assignment and Saved Items, are critical to organizing your team around social media listening and outreach. Learn how to use these features and see real live examples from some of the world's biggest brands.
Configuration, Customization and Co-branding
Thursdays 3/11, 3/04, 3/18, 3/25
1:00 - 2:00 pm PST
Agencies, this is for you. If you need to brand a Scout Labs workspace for your clients or create multiple workspaces under one account you'll learn how easy that is.
